Governance · 3 min read
Making Quality Unkillable
By Jorge Ramos da Silva · Sep 14, 2026

The best quality gains I have seen were real. Many were also temporary. They lasted exactly as long as the leader who cared about them.
A new CEO takes over a company with a strong reputation. Ninety days in, he finds quality reporting to operations instead of to him. There is no cost of poor quality figure anywhere in the business. The last management review is fourteen months old. Internal audits are run by the same manager auditing her own team's work. On the financial statements the company looked healthy. The system underneath was rotting.
He made three changes on his first day. Quality now reports directly to the CEO. Cost of poor quality is calculated and published every month. Every leadership meeting opens with quality metrics. It took eighteen months to stabilize the business, three years to transform it, and five years to make it a benchmark in its industry.
The lesson holds for anyone at COO, VP, or Director level. Quality excellence is not a project with an end date. It is a governance model. Left alone, it decays.
Quality earns a seat at the table only when it is on the agenda every time the leadership team meets.
Five mechanisms that make quality hard to kill
1. Put quality on the executive dashboard
If a metric is not in front of the CEO, it is not a priority. Cost of poor quality as a share of revenue, customer sentiment, on-time delivery, supplier defect rates, corrective actions open longer than thirty days. Show twelve-month trends, not snapshots. And put the quality leader on the CEO's direct line, not three levels down under operations.
2. Track the cost of poor quality honestly
Most executives underestimate it by half because they only count scrap and warranty. They miss the expedited freight, the customer visits to apologize, the engineering hours lost to firefighting, and the deals that never closed. Publish the number monthly, even when it is uncomfortable. Especially when it is uncomfortable.
3. Measure drivers, not just results
First-pass yield and warranty cost tell you what already happened. Process control compliance, training completion, and calibration status tell you what is about to happen. Manage the leading indicators and the lagging ones follow. Manage only results and you are steering by the rearview mirror.
4. Give quality its own plan and budget
One page a year. Three objectives tied to the business, a short list of initiatives with expected return, and the resources needed to deliver them. When leadership commits the budget, or explicitly declines and accepts the risk in writing, quality stops being a support function and becomes a business function.
5. Benchmark against the outside
The biggest threat to a strong quality system is believing you have arrived. Assess yourself against an external standard every two or three years. Tour better plants. Set targets that feel uncomfortable. Complacency is the failure mode of success.
<2% vs 20%+. World-class cost of poor quality runs below two percent of revenue. Many companies sit above twenty percent and do not know it, because they never counted the hidden costs.
What to do Monday morning
You do not need a transformation program to start. Add one quality metric to your next leadership meeting and show its twelve-month trend. Calculate a rough cost of poor quality for last quarter, even if the number is imperfect.
Then ask the room a single question: "What should we do about this?"
The conversation that follows will tell you everything about your governance. Quality excellence is built in a thousand small decisions made correctly when no one is watching. The system that lasts is the one that no longer needs you to defend it.
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